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商品編號： 9-508-076 出版日期： 2008/03/10 作者姓名： Ofek, Elie 商品類別： Marketing 商品規格： 26p 再版日期： 2008/04/14 地域： 產業： Games;Publishing 個案年度： 2006 - 2008
商品敘述：
Outlines the challenges faced by Sony with the launch of its PlayStation 3. Information on the 2006 and 2007 holiday seasons and the success of rival consoles is outlined. In addition, the case allows examining the costs and revenues associated with a business model based on the sale of the hardware and game titles. Can be used with ""Home Video Games: Generation Seven"" (505-072), which provides supplementary information on the industry.
涵蓋領域：
Innovation;Technology;Product positioning;Competition;Network effects
相關資料：
Case Teaching Note, (5-508-105), 19p, by Elie Ofek
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